The internet is definitely your best friend when it comes to choosing cruelty-free beauty buys.

It can be quite difficult to ascertain if a product or company is cruelty-free, as many will go out of their way to try and appear not to test on animals even if they do.

Classic examples of this include sayings like: “We only test when required by law.” Testing is only required by law if a company chooses to maximise profits by selling in China, where mandatory testing takes place. This is an example of putting money before ethics.

When deciding whether or not whether to buy a product, it is worth bearing some points in mind. Some companies (generally much smaller ones) may be entirely vegan and cruelty-free. Some may not test on animals, but some products may contain animal products. Some may be certified cruelty-free but owned by a parent company that tests – the most famous example of this is The Body Shop, which has the ‘leaping bunny’ logo (denoting no animal testing) but is owned by L’Oreal, one of the worst offenders when it comes to testing.

This last type of company is the most complicated. Some vegans choose to buy products from brands with parent businesses that test, others don’t. It is a discussion that is often had online, and in forums, and like most issues the best thing you can do is inform yourself as much as possible then make that choice. It is one of those issues where people tend to have strong opinions whichever side of the fence they are on.

An example of an argument against is that buying products from a company with a dodgy parent company ultimately funds testing.

An example of an argument for, is that by buying the brand’s cruelty-free options, you are creating demand for non-tested products.

It’s also worth checking that neither the product nor its raw ingredients have been tested by the brand itself or someone else on the brand’s behalf.

Things to look out for are:

Phrases like:

The final product was not tested on animals.

We are anti-animal testing (this doesn’t necessarily mean they don’t do it.

Fake ‘leaping bunny’ logos.

There are some really excellent blogs when it comes to sourcing info about vegan products and cruelty-free info. I have listed a few of my go-to sites(in no particular order – they all rock!)


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